{"product_id":"kerastase-premiere-bonding-pre-shampoo-hair-treatment","title":"Première Bonding Pre-Shampoo Hair Treatment","description":"\u003cp\u003eKérastase Première Bonding Pre-Shampoo Hair Treatment [STEP 1- ACTIVATE REPAIR] deeply restores and intensely repairs all levels of damage for all hair types. This includes damage from heat styling, over-processing, colour treatment, bleaching, and even water in your shower.\u003c\/p\u003e\u003cp\u003eFormulated with a concentration of 8% Pure Citric Acid and Glycine, the Pre Shampoo acts on inner \u0026amp; outer hair layers to neutralise dullness and stiffness. The formula rebuilds broken keratin bonds to reduce breakage. With its transparent gel texture, the Pre-Shampoo dives deep to help repair persistent damage. Hair is left stronger, healthier-looking, and shinier – as if renewed. Think of it like a skincare routine for your hair. Apply the Première Pre-Shampoo Treatment generously before the shower to damp hair, then after 5 minutes, layer the Shampoo directly on top and lather. Rinse and finish with the Repairing Conditioner as a final step.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Pre-Shampoo helps:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRestore up to 99% of hair’s original strength*\u003c\/li\u003e\n\u003cli\u003eReinforce the hairs inner structure**\u003c\/li\u003e\n\u003cli\u003eProvide up to 75% more shine.***\u003c\/li\u003e\n\u003cli\u003e95% of women agree hair looks radically healthy****\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e*Instrumental test on bleached hair after continued use of the full Première routine vs. non- bleached hair. **Instrumental test after continued use of the Première routine. ***Instrumental test after one use. ****Consumer perception test, 84 women.\u003c\/p\u003e\u003cp\u003eSTEP 1 – ACTIVATE REPAIR: Start by applying the Pre-Shampoo Hair Treatment generously before the shower to damp hair. Leave in for 5 minutes. Do not rinse.\u003c\/p\u003e\u003cp\u003eSTEP 2 – CLEANSE \u0026amp; REPAIR: After 5 mintues, layer directly on top with the Deep Repairing Shampoo. Apply and massage, then rinse thoroughly and towel dry hair.\u003c\/p\u003e\u003cp\u003eSTEP 3 – CONDITION \u0026amp; REPAIR: Apply the Deep Repairing Conditioner on lengths, massage then rinse. Twice a week, apply the Anti-Breakage Repairing Filler Mask on top of the Conditioner. Massage and twist through lengths. Leave in for 10 minutes.\u003c\/p\u003e\u003cp\u003eSTEP 4 – PROTECT \u0026amp; REPAIR: Apply the Repairing Anti-Frizz Filler Serum on lengths of towel-dried hair to protect hair from damage and heat up to 230°C*, blow dry and heat style. Do not rinse. To finish your Première routine, apply 1 or 2 drops of Intensive Shine Repairing Oil to damp or dry hair to nourish lengths and split ends. *Instrumental test.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCitric Acid: Frees hair from calcium overdose to to neutralise dullness and stiffness\u003c\/li\u003e\n\u003cli\u003eGlycine: An amino acid that penetrates hair's inner layer to help deeply repair. This helps reconnect broken links between keratin chains, helping to reduce breakage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAqua \/ Water \/ Eau, Glycerin, Propylene Glycol, Glycine, Citric Acid, Peg-40 Hydrogenated Castor Oil, Sodium Hydroxide, Parfum \/ Fragrance, Cetrimonium Chloride, Polysorbate 20, Polysorbate 80, Phenoxyethanol, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Hydroxypropyl Guar, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Quaternium-80, Limonene, Linalool, Sodium Benzoate, Citral, Potassium Sorbate.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFor the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":53416455274833,"sku":"15056955","price":23.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7539\/2081\/files\/images_2faaeb6f-cb88-4ca2-a465-b04d08e4e5a9.jpg?v=1774961724","url":"https:\/\/blushandbeauty.co.uk\/products\/kerastase-premiere-bonding-pre-shampoo-hair-treatment","provider":"Blush and Beauty","version":"1.0","type":"link"}